New York, USA – The concept of budgeting has taken a new turn with the rise of “loud budgeting,” as coined by TikToker Lukas Battle in December. This new approach to personal finance reflects a shift from quiet frugality to a more assertive, boundary-setting mindset. The idea is to openly declare one’s willingness to spend and what one is not willing to spend on, a departure from traditional budgeting associated with spreadsheets and hushed discussions.
It’s now acceptable, even encouraged, to proclaim budgeting as a lifestyle choice, a move that is resonating with many on social media platforms like TikTok. In fact, using the hashtag #loudbudgeting, thousands of people are sharing their budgeting strategies, money-saving tips, and financial hacks. This shift to more open conversations about money aligns with research that shows people who talk about money are often better at managing it.
The trend coincides with a broader cultural shift away from overconsumption, particularly driven by the younger generation’s desire for transparency and community. Many individuals, particularly those from older generations, may find it uncomfortable to talk openly about finances. However, the younger generation sees this as an opportunity to have transparent conversations about money and to avoid trying to emulate their friends’ lifestyles.
While the “loud budgeting” trend has clearly struck a chord, experts warn about the potential downsides. There is a concern about the dissemination of misinformation and predatory financial advice masquerading as budgeting tips. However, the overall impact of this trend seems to be positive, as more people are openly discussing their money-related challenges, successes, and aspirations.
As this trend continues to gain traction, its long-term impact remains to be seen. But one thing is for sure: the open discussions about personal finance and budgeting are likely to continue, providing a platform for people to share what works for them and what doesn’t, ultimately leading to a more informed and financially savvy society.