MANCHESTER, New Hampshire – With the New Hampshire primary approaching, Donald Trump’s campaign has launched a series of TV advertisements targeting Nikki Haley in an effort to sway unaffiliated voters away from the former South Carolina governor.
The ads, which were unveiled on Thursday, focus on Haley’s proposal to make changes to the retirement system in order to sustain Social Security funding. A narrator in the ad claims that Haley’s plan would put Americans’ secure retirement at risk. The ads come as Haley gains ground on the former president in the state of New Hampshire.
These TV advertisements are being strategically aired on networks that reach liberal viewers, indicating a calculated effort by the Trump campaign to reach a wider audience. The issue at hand, according to Chris LaCivita, a Trump adviser, resonates with all types of voters, not just Republicans or Democrats, but also independents. He emphasized that the majority of Americans want their Social Security and Medicare benefits preserved.
The ad takes aim at comments made by Haley last March, when she suggested raising the retirement age for young people to receive Social Security benefits. The ad quotes her proposal and alleges that her plan would cut Social Security benefits for 82% of Americans. However, it’s important to note that during his presidency, every White House budget proposal put forward by Trump included cuts to Social Security and Medicare programs.
Amidst this clash of policies and campaign strategies, a comment from Haley’s communications director, Nachama Soloveichik, adds a layer of opposition to Trump’s tactics, characterizing Trump’s attack ads as a sign of fear towards Nikki Haley’s ascent in the political arena.
With the New Hampshire primary only days away on Jan. 23, it’s clear that both Trump and Haley are intensifying their efforts to sway voters in their favor. This race between the former president and the former South Carolina governor continues to garner attention and draw the focus of the nation as election season unfolds.