UMG Strikes ‘Multi-Dimensional’ Deal with TikTok, Paving the Way for Return of Top Artists
Los Angeles, California – Universal Music Group and TikTok have recently reached a comprehensive agreement, allowing UMG’s lineup of artists like Taylor Swift, Drake, and Olivia Rodrigo to once again connect with over one billion TikTok users. The music giant had temporarily removed its catalog from the platform back in February due to contract-related issues. The new deal not only marks the artists’ return to TikTok but also addresses concerns regarding generative AI within the …