Los Angeles, California – Music executive Scooter Braun recently announced his official step back from artist management to focus on his role as CEO of HYBE America, the company he sold his Ithaca Holdings to in 2021. Braun, known for managing top artists such as Justin Bieber and Ariana Grande, has been a prominent figure in the music industry for over two decades.
Throughout his career, Braun’s SB Projects company has helped propel various artists to superstardom, culminating in the organization of the charity concert “One Love Manchester” after the tragic 2017 terrorist bombing at Ariana Grande’s concert. However, his reputation faced scrutiny following the controversial acquisition of Taylor Swift’s music catalog in 2018.
Despite the setbacks, Braun reflected on his 23-year journey as a music manager, expressing gratitude for the experiences and relationships he has built over the years. He emphasized his decision to prioritize his family and personal life, leading to his transition into a new role within HYBE and Hybe America.
Braun praised his clients, acknowledging their impact on his career, including artists like Justin Bieber, Ariana Grande, and many others. As he shifts away from artist management, Braun mentioned leaving the company in capable hands and expressed excitement for the future of Hybe under the leadership of Alison Kaye and Jenn McDaniel.
Looking ahead, Braun highlighted the growth opportunities for Hybe America, mentioning collaborations with new artists and ventures. He also shared his commitment to supporting entrepreneurship and community initiatives through the Braun Foundation, illustrating his continued involvement in various projects outside of music management.
In closing, Braun reflected on the unpredictability of his career path, citing wisdom from Berry Gordy about embracing God’s plan over one’s own. With a mix of nostalgia and optimism, Braun expressed gratitude for his journey in the music industry and looked forward to new chapters ahead.