Santa Barbara, California – Duchess of Sussex, Meghan Markle, surprises fans with a glimpse into her new lifestyle brand through a tantalizing retro-style video shared on Instagram. In the video, set to Nancy Wilson’s 1960s hit “I Wish You Love,” Meghan is shown in her California mansion’s kitchen, sparking curiosity among her followers.
The brief video unveiling American Riviera Orchard, Meghan’s new brand, has already amassed hundreds of thousands of online followers, teasing viewers with glimpses of a gold-colored crest featuring the word “Montecito.” The upscale town where Meghan, Prince Harry, and their children reside near Santa Barbara is renowned as the “American Riviera.”
While the 16-second video leaves much to the imagination, internet sleuths have uncovered that American Riviera Orchards plans to offer a range of products, including cookbooks, home goods, foods like marmalade and jellies, and more. The teaser video showcases Meghan arranging flowers, stirring a pot in her kitchen, and elegant kitchenware, leaving fans guessing about the full scope of her brand.
Marketing experts weigh in on the video’s deliberate sense of mystery, suggesting that Meghan’s new venture echoes her previous brand, The Tig, which was popular before she became engaged to Prince Harry. With a focus on elegance and domestic bliss, Meghan’s promotional video hints at a blend of European sophistication with California chic, appealing to a broad audience.
Some critics have poked fun at the brand’s name, American Riviera Orchard, drawing comparisons to other celebrity lifestyle brands like Gwyneth Paltrow’s Goop. Despite the playful commentary, royal watchers are intrigued by Meghan’s return to the public eye, speculating that her lifestyle brand could venture into children’s clothing or nursery collections.
As the launch of American Riviera Orchard garners attention, questions arise about potential conflicts with the royal agreement preventing the use of royal titles for profit. However, Meghan has thus far steered clear of using royal titles in her business promotions, aligning with the values set forth by the Royal Family when she and Prince Harry stepped back from their royal duties.
Overall, Meghan’s foray into the lifestyle brand market has sparked public interest and speculation, with fans eagerly anticipating the full unveiling of American Riviera Orchard. The blend of elegance, domesticity, and sophistication in Meghan’s teaser video hints at a brand poised to make waves in the lifestyle industry.